How to Join an Advisory Board

Many tech executives I work with have sought my insights on how to join an advisory board and what it means to serve on one. This article explores the purpose of advisory boards and the value they bring to companies and members.

What is an Advisory Board?

An advisory board is a group of external experts who provide strategic advice to a company’s leadership team. These experts have diverse backgrounds and experiences in areas such as finance, marketing, technology, or operations. Unlike a formal board of directors, the advisory board does not have legal responsibilities or fiduciary duties to the company.

The purpose of an advisory board is to bring fresh perspectives and ideas from outside the organization. They can serve as mentors for the leadership team, providing guidance and support based on their own experiences. An advisory board doesn’t make company decisions but offers valuable insights and recommendations.

Benefits of an Advisory Board

There are several benefits for both companies and individuals in having an advisory board.

For Companies

  • Access to expertise: An advisory board offers diverse skills and experiences to complement the leadership team’s expertise. This is especially helpful for startups or small businesses without access to a broad network of industry experts.

  • Strategic guidance: Advisory board members bring an external perspective and offer strategic advice on market trends, growth opportunities, and operational efficiencies.

  • Accountability: The presence of an advisory board can help hold the leadership team accountable for their decisions and actions. This can lead to better decision-making and more effective execution.

  • Networking opportunities: Advisory board members often have networks that can be used for business development, partnerships, or recruiting.

For Individuals

  • Professional growth: Joining an advisory board helps individuals grow their knowledge and expertise by working with companies across different industries. It also provides opportunities for personal and professional growth through mentoring and learning from other board members.

  • Networking: Being a part of an advisory board offers valuable networking opportunities with other industry experts, potential clients or partners.

  • Prestige: Serving on an advisory board can enhance one’s reputation and credibility as a thought leader and industry expert. This can lead to other opportunities such as speaking engagements or consulting projects.

What is it Like to be on an Advisory Board?

Being on an advisory board varies depending on the company, its growth stage, and the expectations between the company and its advisors. Some common aspects include:

  • Time commitment: An advisory board’s time commitment can range from a few hours a month to a few days a year. It is important for both parties to have a clear understanding of the expected time commitment.

  • Meeting frequency: Advisory boards typically meet quarterly or semi-annually, with additional ad-hoc meetings as needed. The frequency of meetings should be agreed upon and communicated in advance.

  • Compensation: While some companies may offer compensation for advisory board members, many do not. Compensation can come in the form of equity, stipends, or honorariums.

  • Confidentiality: Advisory board members are often privy to sensitive information about the company’s strategy and operations. Therefore, maintaining confidentiality is crucial for building trust and maintaining a productive relationship.

Key Attributes Advisory Boards Seek in the Technology Industry

Advisory boards play a pivotal role in guiding companies toward success, particularly in the dynamic technology sector. When selecting members, they look for individuals who embody the following qualities:

  • Expertise and Experience: Advisory boards prioritize candidates with expertise and experience in key areas for the company’s industry or growth. This could include expertise in emerging technologies, marketing strategies, or operational optimization.

  • Diversity of Perspectives: A well-rounded advisory board values diverse backgrounds, experiences, and skill sets. These varied perspectives foster richer discussions and more innovative solutions.

  • Strong Leadership Skills: Candidates with proven leadership abilities are highly sought after. This includes communicating effectively, providing strategic insights, and offering constructive feedback while collaborating with the executive team.

  • Extensive Networks and Connections: A robust professional network is a significant asset. Advisory board members with strong industry connections can open doors to new business opportunities, strategic partnerships, and top talent.

By prioritizing these attributes, advisory boards can provide valuable guidance and help organizations thrive in a competitive landscape.

How Competitive Is It to Join an Advisory Board?

Obtaining a position on an advisory board depends on the company and its unique needs. Some organizations actively recruit candidates through networking or professional associations, while others may welcome individuals who express interest and demonstrate their qualifications. Regardless of the approach, showcasing relevant experience, expertise, and connections is essential to stand out as a strong candidate.

Advisory board roles can be competitive, as companies have limited seats and seek highly qualified professionals. To improve your chances, focus on building a compelling personal brand, cultivating industry connections, and continuously enhancing your skills and knowledge. Proactively seeking opportunities and networking with organizations and leaders in your target industry can also open valuable doors. By positioning yourself as a knowledgeable and well-connected expert, you can increase the likelihood of earning a place on an advisory board.

How to Find an Advisory Board Role

If you’re interested in joining an advisory board, there are several effective ways to discover opportunities:

  • Leverage your network: Networking is one of the most powerful tools for finding advisory board roles. Reach out to your professional connections and attend events where you can meet people who might introduce you to organizations seeking advisory board members. Be proactive in letting others know you’re interested in such opportunities.

  • Join professional associations: Industry-specific associations, local chambers of commerce, and leadership development organizations often provide valuable resources and networking events for individuals looking to serve on advisory boards. These groups can connect you with like-minded professionals and organizations.

  • Explore online platforms: Dedicated platforms like AdvisoryCloud and BoardProspects are designed to match companies with individuals eager to serve on advisory boards. These directories can streamline your search and connect you with relevant opportunities.

Conclusion

An advisory board can be an invaluable asset for businesses and individuals alike. For companies, it offers external expertise and strategic guidance to drive growth and success. For members, it provides opportunities for professional development, meaningful networking, and a platform to share their knowledge.

If you’re considering joining an advisory board, take the time to understand the expectations and commitments involved to ensure a rewarding and mutually beneficial experience. Similarly, if you’re thinking of forming an advisory board for your business, carefully assess the potential advantages and responsibilities to make the most of this powerful tool.

Advisory boards have the potential to foster both business growth and personal development, but their success hinges on clear goals, open collaboration, and a shared commitment to achieving common objectives. Serving on an advisory board is not just about giving advice—it’s about building relationships and working together to create meaningful impact.

With the right approach and mindset, advisory boards can be transformative. Whether your aim is to contribute your expertise or learn from others, embracing the opportunity to serve on an advisory board can be a deeply enriching and rewarding experience.

Click here for a post on the qualities that tech execs look for in their leaders.

Why Successful Sales Professionals Fail

It’s always intrigued me how highly successful sales professionals can excel at one company yet struggle at another. Many believe that a great salesperson will thrive anywhere, but I disagree. Success in sales isn’t solely about individual talent—it often hinges on the support and resources provided by the organization.

Some companies understand this.

They don’t assume that hiring a star sales professional guarantees success or massive revenue. Instead, they recognize that no matter how talented an individual may be, they cannot succeed alone. These companies provide the resources, structure, and teamwork necessary to turn potential into results. After all, success in sales—or any field—is rarely a solo performance. Even in music, while there are rare cases of one-person bands who can master multiple instruments at once, most great music comes from a team playing in harmony.

The same principle applies to sales.

A strong sales team often consists of complementary roles that work together to achieve success. For example, some salespeople have excellent technical knowledge but struggle to connect with senior executives like CXOs. In these cases, they collaborate with team members skilled at navigating high-level discussions. Others may lack technical expertise but shine in relationship building; they rely on engineers who can explain the technical aspects of a solution. Similarly, some salespeople may not excel at framing a comprehensive solution, so they partner with marketing teams to craft compelling narratives.

The point is, even a superstar sales professional from a previous role can fail without proper support in a new organization.

True success comes from a well-rounded team, working together in harmony, with each individual playing to their strengths. Companies that understand this build environments where sales professionals can truly thrive. They provide the necessary resources, structure, and collaboration opportunities to ensure their sales teams have everything they need to succeed.

So, what can a sales professional do if they find themselves in an organization that doesn’t support them?

The first step is to identify where the gaps are and communicate them to management. Be specific about what you need in terms of resources, training, or team dynamics. Sometimes a simple conversation can lead to positive changes that benefit both the individual and the company.

Another crucial aspect is self-awareness.

Successful sales professionals need to understand their own strengths and weaknesses. If you know you struggle with certain aspects of sales, seek out opportunities for growth and development. Don’t be afraid to ask for help or collaborate with team members who complement your skills.

Some sales professionals hesitate to admit their weaknesses, fearing it might make their employer question the decision to hire them. However, I believe it’s far better to establish a strong support system early in your time with a company than to risk being discovered later for struggling or pretending to have it all figured out. Honesty builds trust and sets the foundation for growth. Plus, it’s unrealistic to expect anyone to excel at every aspect of sales. We all have areas where we can improve, and acknowledging that is a sign of strength, not weakness.

Ultimately, the success of a sales professional depends on both their individual capabilities and the support provided by their organization.

By recognizing this, companies can create environments where top performers can thrive, and by understanding their own strengths and weaknesses, sales professionals can maximize their potential for success. It’s not about being a one-person superstar; it’s about being part of a well-rounded team that works together towards a common goal. So don’t let past successes define you; instead, focus on continuous growth and improvement as an individual and as part of a successful sales team.

So, whether you’re a sales professional looking to excel in a new organization or a company striving to create a supportive environment for your sales team, remember that success in sales is a team effort. Sales professionals may fail when they are not given the tools to succeed, but with the right support and mindset, they can soar to new heights.

Conclusion

Success in sales depends on more than just individual skills; it also requires proper support from the organization. Companies that understand this build environments where successful sales professionals can thrive, while individuals must also be self-aware and seek out opportunities for growth. By working together as a team and constantly striving for improvement, both organizations and sales professionals can achieve great success in the ever-changing world of sales.

Click here for a post on continuous learning for remote sales teams.

Evolving Role of the CISO

What is it like to be a Chief Information Security Officer (CISO) today? Even during quieter periods, the role of the CISO is inherently challenging. However, with the rising tide of hacker activity and high-profile data breaches, the demands on a CISO are greater than ever. Cybercriminals are launching ransomware attacks to extort millions from major organizations.

How does a CISO navigate and manage the complexities of the modern landscape?

As a CISO, staying ahead of the latest security threats and vulnerabilities is critical. This involves keeping abreast of new technologies and tools while continually assessing and enhancing existing security measures. It also means staying informed on the current trends and tactics used by cybercriminals, as well as understanding the motivations behind their attacks.

A major challenge for CISOs today is balancing security with business needs. While it’s important to have robust security measures in place, they must also be practical enough to not hinder business operations. This can include finding ways to integrate security into new technologies and processes, as well as creating a culture of security awareness within the organization.

Another key aspect of the role is compliance. CISOs must ensure their organization meets all required regulations and industry standards. This involves staying up to date on changing regulations and working closely with legal teams to ensure that all security protocols are in line with these requirements.

A CISO’s main role is to create and execute a strong cybersecurity strategy for their organization.

This includes identifying potential risks and creating protocols to mitigate them. They must also ensure that all employees are informed about proper security procedures and have access to essential resources, such as training programs.

Beyond managing internal security processes, a CISO must establish strong partnerships with external stakeholders, including government agencies, vendors, and industry peers. These collaborations facilitate information sharing and joint efforts to tackle common security challenges.

A CISO must not only have technical expertise but also excel in leadership and communication. Managing a team of security professionals and collaborating with various departments requires skill in balancing priorities, articulating risks and security measures, and fostering trust-based relationships. The CISO also needs to effectively convey the importance of cybersecurity to executives and educate employees on best practices.

The role of the CISO is continuously evolving as technology advances and cyber threats become more sophisticated. It demands adaptability, critical thinking, and strategic planning to stay ahead of potential attacks. With the right skills and mindset, being a CISO can be both challenging and rewarding in today’s fast-paced digital environment.

So, what advice is there for aspiring CISOs?

Firstly, gaining experience across various IT roles is vital. This provides a comprehensive understanding of different technology and security facets and offers valuable insights into potential vulnerabilities and risks.

Secondly, continuous education and staying informed about industry developments are essential. This could involve obtaining certifications such as Certified Information Systems Security Professional (CISSP) or Certified Information Security Manager (CISM), attending conferences and workshops, and networking with peers in the field.

Thirdly, developing strong communication and leadership skills is crucial for success as a CISO. This could involve taking courses or seeking mentorship opportunities to enhance these skills.

Lastly, a deep passion for cybersecurity and a commitment to staying ahead of threats are crucial for excelling in this role. It requires dedication and a relentless drive to learn and improve.

In conclusion, being a CISO is no simple task, but with the right skills, mindset, and dedication, it can be an incredibly rewarding career. As technology continues to advance and threats grow more complex, the role of the CISO will remain vital in protecting organizations from cyber-attacks. If you have a passion for security and are ready for the challenge, becoming a CISO might be the perfect career path for you.

Click here for a post on understanding cyber threats.

The Role of the Chief Data Officer

With the surge of data complexity and the vast amounts of information that organizations now handle, a new executive role has emerged: the Chief Data Officer (CDO). The CDO typically reports directly to the CEO or other high-level executive. Their role is multifaceted, encompassing both technical and business aspects.

Responsibilities of the CDO

Some common responsibilities held by the Chief Data Officer include:

  • Managing data strategy: This includes developing and implementing a data strategy that aligns with the organization’s overall goals and objectives.

  • Overseeing data governance: The CDO ensures that there are processes in place to maintain data quality, security, and compliance.

  • Implementing data-driven initiatives: Leveraging their data expertise, CDOs drive data-driven initiatives in the organization.

  • Identifying new data opportunities: The CDO is responsible for identifying potential uses of data to create value for the organization.

  • Collaborating across departments: The Chief Data Officer collaborates with IT, marketing, and finance to ensure effective data utilization across the organization.

  • Managing data-related risks: Given the rising data privacy and security concerns, the CDO must manage data-related risks.

Impact on Organizations

The presence of a Chief Data Officer can have a significant impact on organizations in various ways:

  • Improved data management: Having a dedicated CDO helps organizations enhance data management, ensuring better quality and accuracy in insights.

  • Increased data-driven decision making: The CDO’s role in finding new data usage opportunities can improve decision-making within the organization.

  • Enhanced collaboration: The Chief Data Officer works closely with different departments, fostering collaboration and breaking down silos.

  • Competitive advantage: As data grows more valuable in business, a CDO can boost organizations by leveraging data effectively for a competitive edge.

  • Mitigating risks: With a CDO overseeing data-related risks, organizations can better protect their data and maintain compliance with regulations.

  • Cost savings: By streamlining data management and identifying cost-saving opportunities, the CDO can contribute to overall savings for the organization.

Conclusion

The role of a Chief Data Officer is becoming increasingly important in today’s digital age. As organizations collect large amounts of data, it’s vital to have someone oversee its effective management and utilization. The CDO is crucial for steering data-driven initiatives, spotting new data opportunities, collaborating cross-departmentally, and managing risks. Having a CDO offers benefits like better data management, competitive edge, improved collaboration, and cost savings for organizations. As technology advances and data grows more valuable, the Chief Data Officer’s role will continue to gain significance across industries.

Click here to see a post on the value of implementing data governance.

Tech Executive Jobs – high demand positions

With the rapid growth of technology, the demand for tech executives has surged. Companies expanding digital operations require a tech exec to lead these initiatives. To pursue a career in this field, understand high demand positions and key technical areas for job market competitiveness.

Let’s explore some of the top executive and non-technical roles that a tech exec might consider.

  1. Chief Technology Officer (CTO) – The CTO oversees a company’s technical aspects, including tech strategy, product dev, and IT infrastructure. This role requires leadership, decision-making, and effective communication with execs and stakeholders.

  2. Chief Information Officer (CIO) – The CIO manages an organization’s IT systems, hardware, software, and data security. This role demands technical expertise, business acumen, and aligning tech initiatives with company goals.

  3. Chief Data Officer (CDO) – The CDO manages data within a company, implementing governance policies and promoting data-driven decisions. This role demands expertise in data analytics and clear communication with non-technical stakeholders.

  4. Chief Information Security Officer (CISO) – The CISO ensures an organization’s data and information systems’ security. This role demands expertise in cybersecurity threats, risk management, and crafting effective security protocols.

  5. Chief Digital Officer (CDiO) – As companies prioritize digital transformation, the need for CDiOs has risen. They drive the digital strategy, create new products, enhance customer experience, and use data for growth.

  6. Chief Marketing Technology Officer (CMTO) – The CMTO oversees technology systems supporting marketing, including CRM software and advertising platforms. This role demands expertise in marketing, technology, and driving data-driven strategies.

  7. Chief Artificial Intelligence Officer (CAIO) – As AI becomes prevalent in industries, the CAIO oversees AI integration. This role demands expertise in data science, machine learning, and business strategy.

  8. Chief Innovation Officer (CINO) – The CINO drives innovation and identifies growth opportunities. Requires creative thinking, understanding of emerging tech, and collaborating with teams.

  9. Chief Strategy Officer (CSO) – The CSO develops and implements the company’s strategic plan by analyzing market trends, identifying growth opportunities, and making key decisions for success.

While the subsequent positions may not be inherently technical, a tech executive could be evaluated according to their skill set and expertise.

  1. Chief Sustainability Officer (CSO) – As sustainability takes the lead in many companies, the CSO’s role grows. They develop and implement sustainable practices while communicating these efforts to stakeholders.

  2. Chief Diversity and Inclusion Officer (CDIO) – Diversity and inclusion are vital for a company’s success. The CDIO develops strategies to foster diversity, equity, and inclusion in the company’s culture and operations.

  3. Chief Brand Officer (CBO) – The CBO manages brand strategy and messaging, needing strong marketing expertise to align branding with business goals.

  4. Chief Customer Officer (CCO) -The CCO manages and enhances customer experience across touchpoints. This role demands a profound grasp of customer needs, behaviors, and driving customer-centric initiatives.

  5. Chief Financial Officer (CFO) – The CFO manages a company’s finances and drives financial strategy, needing strong expertise and data-driven decision-making for business growth.

  6. Chief People Officer (CPO) -As the workplace evolves, the CPO is vital in managing human resources, attracting top talent, and fostering a positive work culture.

In conclusion, the demand for a strong tech executive is increasing as companies seek unconventional candidates. Amid ongoing digital transformation, having innovative leaders is crucial. These roles exemplify how companies evolve their leadership to stay competitive. Understanding role responsibilities helps in decision-making and building a strong leadership team for success.

Click here for a post on hot technology focus areas.

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