Innovation is critical to the success of a company. Companies that do not innovate die. Technology executives need to factor innovation in as part of their technology strategy.
But it’s important for organizations to pursue a more conscious approach to innovation not driven solely by technology trends and performance. It will be essential to bring innovation closer to human needs in the new normal and devise an interaction that balances virtual and physical elements.
If companies do not want to be caught unprepared and wish to continue to thrive, companies will first need to build on their past experiences, while, at the same time, rethinking what “be resilient” really means and developing a new DNA accordingly.
Moreover, companies cannot afford a wait-and-see strategy; they must take immediate action to adapt their business strategies and operating models, taking account of the changing economic context and the availability of supranational financing, so as to move to a dimension best suited to seize the opportunities resulting from the expected “rebounds.”
With one caveat: the call to action is not just for entrepreneurs and business leaders, but it involves all areas and all company levels, although with different tasks and duties.