This subject deserves an entire category dedicated to it on this blog. It is a crucial aspect of brand building, regardless of one’s tenure in a company or career. Even tech execs must refine their personal brand to succeed.
As you navigate through your office, always be prepared for unexpected encounters with senior leaders. So, what should you do when you meet them in the elevator? Embrace the moment! Craft a concise self-introduction, commonly referred to as an “elevator pitch,” that highlights your background, role, and identity. Strive for brevity, ensuring it can be delivered within the duration of an elevator ride – perhaps just five floors. Let your words radiate confidence and eloquence, making a lasting impression.
I believe that the elevator pitch serves as the foundation for establishing your brand identity.
However, it is an imperative initial stride. Being comfortable with self-expression is essential. Practice it. Admittedly, sharing personal anecdotes with unfamiliar individuals can be daunting, but wise leaders appreciate your endeavors to forge connections and are typically encouraging (well, at least most esteemed leaders within the organization).
Here’s the elevator pitch…
Hello Mr. Jones! It’s wonderful to see you. I’m Jean Smith from the Technology Department. May I take a moment to introduce myself? I specialize in supporting finance department applications and possess exceptional communication skills. My long-term aspiration is to become a valued member of the leadership team at ABC Company. I am truly grateful for this opportunity to connect with you.
Feel free to add and enhance but avoid any oddities. Keep it concise and straightforward. Be warm and welcoming, as if meeting a friend on the street.
Please remember that you have a limited time to make a lasting impression on the leader. Our focus for now will be on ensuring that they remember you. We will discuss additional personal marketing activities at a later point.